The practice of buying property and quickly selling at a profit is commonly referred to as flipping. The other side of flipping, is to keep the house for a lengthy time taking advantage of tax incentives and capital appreciation, then selling it. Here is where you figure out the total cost as opposed to the amount saved from a tax write off and then include the interest charges, property taxes, repairs, and insurance along with the regular monthly mortgage.

Over the past decade or so real estate values have risen in the majority of markets. However, with interest rates on the rise one can’t predict how much higher the interest rates will go. Have you heard the statement “… no gain without risk!” Another investment avenue is the foreclosure. This investment also entails a risk and could require substantial cash outlay. However, it is evident that more and more owners are no longer able to pay the mortgage. This situation usually occurs over a period of months.

While the bank usually has to foreclose and perform a power sale, if you purchase this land, be certain of the condition of the residence. It is usual to find the foreclosed properties are in need of repair. When buying real estate, you ought to be prepared to spend the time and effort bringing back the residence for sale. This may take your own skills, the skills of a tradesman, cash outlays, or even the time required to find a reliable contractor. Abandoned real estate is a risk you’re possibility. However, with some additional legal hoops are involved.

To purchase an abandoned property you may find that it’s not clear who has title. In this case, factor in the additional time and cost, to do a title search for possible legal action. Factor in the additional time and cost for title searches and possible legal action. Aside from capital gains and a tax write off plus appreciation, much of your operating cost for the building may be offset by renting. Do consider however, the amount of time and cash spent finding tenants, paying for repairs, and managing the property.

There are numerous profit opportunities in real estate. When buying a building without laying down the cash, or worrying about structural integrity, you may want to consider a safer investment. There are several Paper Investments equally profitable. One recent entry to the investment arena is a consortium (1980) that developed REITs (Real Estate Investment Trusts). These are monetized real estate investments with mortgage-backed securities. These are still high risk and you should speak with a broker before investing.

The simple answer is that lenders and investors (I’ll call them “readers” from here on out) are looking for good deals. A good deal is one that offers the reader a reasonable rate of return for the risk assumed. The complete answer is that you should write a plan that a reader will want to read and then get it to reader(s) who are looking for your type of project and levels of risk and return. This article deals with the first part of the equation – how to write a business plan that readers will want to read.

Readers want plans that clearly, accurately and completely allow them to make an initial determination about the project. Here are the steps needed to write that plan:

To borrow from the real estate industry, the three most important things about a business plan are research, research and research. While other things are important (even critical), ultimately your plan will live or die on the quality and completeness of your information. For that matter, you’re about to risk your time and financial future on a project – how much information do you want to have? Step one:

1. Become expert in your project. Learn everything possible about:

a. The customers to whom you will sell (your market).

b. The competition.

c. The actual costs of operating your business (get quotes).

d. The actual results of similar projects.

e. Your industry.

f. The project’s physical location(s) and it’s impact (if any) on the project.

g. The people who will be key to the project.
If you’ve followed the above, you’ve now got a mound of research – sticky notes, web pages, reports, quotes, etc., etc. But, what does it all mean? Step two:

2. Analyze. (Hopefully) when you first got the idea for your project there was a sense of excitement and a feeling that this is a sure winner. Now is the time to see if your feelings were well founded. With a critical eye, do a SWOT (strengths, weaknesses, opportunities, threats) analysis on your project. Determine what you are able to do to capitalize on the S and O and minimize the W and T.

Steps one and two may have changed somewhat your sure winner feelings – which is good. (If not, you either have hit upon the next sliced bread or you need to redo the preceding steps). Presuming that your research and analysis shows a worthwhile use of your time and money (and that of your readers) move to step three:

3. Forecast. This is where the rubber meets the road. Using your research and analysis you will now tell your readers that “this is what will happen to the money”. You’ll do it with accounting forecasts called pro forma statements. Provide either three or five years of statements with (generally) the first year done monthly, the second and third done quarterly and (if included) the last two years done annually. In all events, include:

a. Operating statements.

b. Cash flow forecasts.

c. Balance sheets.

Optionally include:

d. Various ratios (loan to value, debt service coverage, etc.)
In addition to the above, you should usually include a Source and Use of Funds showing where the source of the initial capital and on what it will be spent.

By this point you’re either sure you have a winner (differing from a sure winner in that you recognize the obstacles but are prepared to work through them) or you are going back to the drawing board to rethink your project. If you have a winner, step four is:

4. Write the plan. Obviously, you need to be able to use good grammar and spelling. You should be clear, concise and complete. Fill your plan with compelling facts gleaned from your research. Do not avoid the W and T from your SWOT analysis, rather, describe in detail how you will deal with them. Avoid platitudes and your own opinions – everyone knows that you like the idea, readers need facts to determine if they like it. Try to keep your answers as short as possible while still giving complete information. With the exception of the Executive Summary, keep your answers somewhat dry and factual – short, sweet and to the point.

The Executive Summary, on the other hand, is where you sell the sizzle. It is here that you make the claim that yours is a dynamic project that deserves full consideration. You need to compel your reader to read your plan and tell them why you are excited about the project.

You’ve now done the lions share of the work leaving only step five:

5. Review and revise. The review should be first by the author(s) and then by trusted advisors – the more people that you can get to review your plan the more likely you are to find any problems before they are found by a reader.

Follow the preceding steps and you will have a business plan that will get read and, hopefully, funded.